For the 2025 Salone del Mobile, I have designed an outdoor panel and print that emulate the sleek aesthetics of an aluminium trolley. This OOH (Out of Home) campaign seamlessly integrates innovative design elements, capturing the essence of speed and performance, and positioning Piquadro at the forefront of cutting-edge luxury and functionality. The design showcases both sophistication and dynamic energy, creating a striking visual narrative that aligns with the event’s celebration of design excellence.